Patrick Sweeney


Patrick Sweeney is a PhD candidate in Critical Social/Personality Psychology and the Digital Fellowship Coordinator at The Graduate Center, CUNY.

His dissertation focuses on controversies surrounding the use of psychographic marketing in the 2016 US presidential campaign and social psychological studies of facial gaydar to illustrate the how the historical development of methods for understanding social categories animates contemporary dilemmas and anxieties around the use of personal digital data in research, propaganda, and marketing.

He has published on topics including the ethics of social media data in psychological research, media representations of social identities and urban change after trauma, and the theory and praxis of ethics and methods pedagogy. His interests include the history and future of psychology, science and technology studies, and digital humanities.

As a GC Digital Fellow, he has directed the development and administration of GC Digital Initiatives’ workshop series, and created curricula and open educational resources for topics including Git & GitHub, Digital Research Ethics, and Social Media for Academics. He is currently the Digital Fellowship Coordinator, leading a team of 10 Fellows who operate as an in-house think-and-do tank that integrates creative and critical uses of technology into the research, teaching, and service mission of the institution.

Patrick has previously taught in the Psychology department of Hunter College, CUNY, and co-founded SexGenLab, a digital scholarly communication platform which disseminates social scientific research on gender and sexuality from queer and feminist perspectives.


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